From Transactions to relationships: Entering the Membership Economy

Thom looks at how veterinary clinics can leverage their knowledge of and familiarity with their clients to move beyond transaction based economics to embrace the “forever transaction” as part of a shift to the membership economy. Taking our lead from customer-obsessed subscription businesses, like Amazon Prime and Netflix, we will learn how increasing the proportion of a clinic’s revenue that is monthly-recurring can improve both business and patient outcomes.