From Transactions to Relationships: Entering the Membership Economy
Nov 09, 2023
Business & Practice Operations Theater
![From Transactions to Relationships: Entering the Membership Economy](https://taskfilescsm.s3.amazonaws.com:443/uploads/speaker_thumb/2023-08-2918%253A58%253A37508294-petsappbubbleeventslogo%25281%2529.jpg)
Thom looks at how veterinary clinics can leverage their knowledge of and familiarity with their clients to move beyond transaction based economics to embrace the “forever transaction” as part of a shift to the membership economy. Taking our lead from customer-obsessed subscription businesses, like Amazon Prime and Netflix, we will learn how increasing the proportion of a clinic’s revenue that is monthly-recurring can improve both business and patient outcomes.