JAVITS CENTER, NEW YORK, NY
NOVEMBER 7-8, 2024

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Pricing and Charging Strategies That Drive Repeat Sales as Well as Preventing Your Veterinarians from Discounting

09 Nov 2023
Business & Practice Operations Theater
Business and Practice Operations

Pricing and charging Preventative Healthcare, including food sales, for recurrent income.

The challenge with selling preventative healthcare (such as parasiticides and pet foods) isn’t so much selling the first unit; it is selling the second, third and fourth units on an ongoing basis. This webinar will discuss a simple structure related to pricing and charging of vaccines, parasiticides and lifetsage diets that increases client loyalty and the likelihood the first sale leads to an ongoing series of repeat purchases.

Pricing and charging surgical procedures and anesthesia
Some practices price and charge surgery and anesthesia on a time and/or weight basis, whilst others charge by the procedure. There are pros and cons to both approaches. This webinar will discuss a simple structure related to pricing and charging of surgical and anesthetic procedures that reduces both the likelihood of client complaints due to unmet expectations about charges as well as reducing a veterinarian’s tendency to under-estimate costs or discount the bill.

Pricing and charging products and services related to patients with long term medical conditions

Constant advances in veterinary science are providing us with more medications that enable us to keep patients which have been diagnosed with long term (uncurable but manageable) medical conditions alive for longer. However the success by which we manage long term medical conditions is only as good as the client’s compliance in allowing clinicians to ‘monitor, measure and medicate’ the patient. Often this is impacted by how practices price and charge fees relating to the management of a patient’s long term medical condition. This webinar will discuss a simple structure related to pricing and charging of long term medical conditions that reduces client’s likelihood to decline (what they perceive as) ‘unnecessary’ tests or medicines that impact some veterinarians’ approaches to these cases.

Speakers
Brian Faulkner, Veterinary Clinician & Consultant - Colourful CPD

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