Veterinary Practice Management: How to Maximize Client Support and Business Growth with CRM Campaigns

Effective client relationship management (CRM) is essential for all veterinary practices aiming to enhance client satisfaction, drive business growth, and foster long-term client loyalty. Lead by Dr. Thom Jenkins, discover strategic hacks for leveraging CRM campaigns in order to maximize your client support and achieve sustainable business growth, without upping your teams work load.

Dr. Thom will take the mystique out of CRM with simple definitions to outline its significance in managing client relationships, improving communication, and delivering more personalized care experiences. Setting the basis for understanding the capabilities of CRM systems in order to allow attendees to explore best practices for collecting, organizing, and utilizing client data to personalize their own client interactions and anticipated pet health needs.

Learn how to best segment your pet owners based on demographics, pet health history, preferences, and engagement levels. Walking through the benefits of well targeted marketing campaigns and communication strategies and how to tailor your different client segments Dr. Thom will Illustrate how CRM systems can identify cross-selling and upselling opportunities based on client preferences and pet health needs in order to increase your client lifetime value, whilst also better serving the snimals you support.

Through insights captured from 100s of case studies and 1000s of Customer Efficient Score (CES) surveys attendees will discover the importance of soliciting client feedback through CRM surveys and reviews.

This session will be especially valuable to:

• Practice Managers wanting iinsights into key performance indicators (KPIs) and metrics used to evaluate the effectiveness of CRM campaigns in veterinary practices
• Veterinary teams wanting to explore strategies for using CRM campaigns to up compliance by creating educational campaigns on preventive care

• Why Client Relationship Management (CRM) is so important
• Best practice for building client profiles and data management
• How CRM tools such as segmentation and targeting can create a more effortless yet personalised approach to nurturing relationships with your clients