Straight Talk About Marketing and Communication: Let’s Get Real!

This course will equip you with insights and practical tools to manage marketing and customer communication, bringing common sense to digital marketing with real examples and data-driven analysis. It will help you put together strategies to attract new customers and stay top of mind with existing ones. You will learn about websites, social media, online reputation, SEO, digital advertising, email, and text marketing to help you prioritize resources and investments effectively. As a result, you will be able to refine your strategy and messaging, set clear communication goals, and manage your website or marketing partners to deliver most impactful programs for your practice.

• Clearly state your company’s value proposition on your website, highlighting what sets you apart from the competition.
• Learn the pros and cons of Search Engine Optimization (SEO) and online advertising. Can you really rank #1 on Google?
• See if it is possible to manage your online reputation. Discover strategies for managing and improving your online reputation.
• Understand the importance of Customer Relationship Management (CRM) and why digital communication is essential for engaging your current customers.
• Find out if your followers actually get to see your social posts and utilize your social media channels more effectively.
• Learn the basic legal considerations in patient communication to ensure compliance and avoid common potholes.