Straight Talk About Marketing and Communication: Let’s Get Real!

This course will equip you with insights and practical tools to manage marketing and customer communication, bringing common sense to digital marketing with real examples and data-driven analysis. It will help you put together strategies to attract new customers and stay top of mind with existing ones. You will learn about websites, social media, online reputation, SEO, digital advertising, email, and text marketing to help you prioritize resources and investments effectively. As a result, you will be able to refine your strategy and messaging, set clear communication goals, and manage your website or marketing partners to deliver most impactful programs for your practice.