New York Vet 2025

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The Independent Veterinary Business: Profit, Protection, and Purpose

November 07, 2025
Business Theater I
Practice Management , CVPM Qualified , Practice Ownership

This panel discussion brings together five experienced practice owners to share their unfiltered insights on thriving as an independent in today’s challenging veterinary landscape. With rising corporate consolidation, staffing shortages, and economic uncertainty, independent practices must be agile, strategic, and values-driven to succeed. This dynamic panel will explore what it really takes to run a profitable business, protect it from risk, and stay grounded in your mission—all while navigating the evolving demands of clients and teams. Whether you’re already running a practice, managing operations, or considering ownership, this session offers candid advice, practical strategies, and peer-tested tools to help you build a resilient and purpose-driven veterinary business.

  • Hear firsthand how successful practice owners balance profitability and purpose in an increasingly competitive market.
  • Identify common risks and learn practical strategies to protect your business - from staffing and burnout to legal and financial challenges.
  • Explore how to maintain independence while staying competitive with corporates in areas like pricing, benefits, and technology.
  • Learn what’s really involved in opening or buying a practice from people who’ve done it - successfully and sustainably.
  • Walk away with peer-tested ideas to strengthen culture, improve retention, and lead with purpose in your practice.
Chairperson
Marisa Brunetti, VMD, CVO, Emeritus and Practicing Veterinarian - IndeVets
Speakers
Kira Purdon, DVM, CVA, Co-Owner & Veterinarian - Sage Veterinary Center
Richard Sanderson, BVSc certAVP(SAP) MRCVS, RCVS Advanced Practitioner In Small Animal Practice, Director - Peninsula Vet Referrals
Laurie Hess, DVM, Diplomate ABVP (Avian Practice), Owner/Director - Veterinary Center for Birds & Exotics
Stephanie Silberstang, DVM, Veterinarian, CEO, & Founder - Gentle Journey Vet Care
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