Turning Education into Retail Success: Building Trust Through Nutrition and Wellness

Expanding retail in your clinic doesn’t have to mean high-pressure sales. Drawing on his experience working with veterinary practices nationwide, Dr. Farnum, DVM, shares proven strategies for integrating trusted nutrition and wellness products into your offerings. Learn how to select items that meet medical standards, build client confidence, and empower your team through education. When staff understand and trust the products, they naturally communicate that value to clients, leading to stronger relationships, improved compliance, and increased revenue without the sales push.

• 1.Evaluate the key factors veterinary teams should consider when selecting retail nutrition and wellness products for clinic shelves
• 2.Explain how to integrate retail offerings into a veterinary clinic’s workflow without disrupting patient care
• 3.Apply communication strategies that help staff confidently recommend products in a way that builds trust with clients
• 4.Design a step-by-step approach for launching or expanding a retail section in a veterinary clinic that aligns with medical standards and client needs