What to Say… How to Say It… and to Whom? Improving Your Organization’s Communication Skills at Scale!

In veterinary medicine, traditional communication strategies have consistently failed to engage pet owners effectively, resulting in low acceptance rates for recommended products and services—often below 50%, and sometimes as low as 10-20%. This inefficiency not only wastes valuable staff time but also leads to suboptimal patient outcomes and missed revenue opportunities. The root cause is a one-size-fits-all approach that overlooks the diverse ways clients make decisions. To address this, solutions must be actionable, scalable, frictionless, and seamlessly integrated into daily practice. Machine learning and artificial intelligence now enable scalable, hyper-personalized communication tools that have already proven highly effective in human healthcare.

By improving communication, clinics can boost client engagement, adherence rates and patient health, leading to greater operational efficiency, increased profitability, and happier staff.  As Einstein famously said, “insanity is doing the same thing over and over and expecting a different result”

Embracing innovative communication tools can transform veterinary practice outcomes at the touch of a screen.