Press Releases


Press Releases

  • Our today's interviewees are Indu Mani DVM, ScD, FNAP, Chief Medical Officer, Brief Media and Caleb Frankel VMD, Director of New Product Development, Brief Media.  What is the biggest ambition of New ...
  • It's time for the next speaker of the week, Dr. Andy Roark who is a practising veterinarian, international speaker, author, and media personality. He is the founder of the Uncharted Veterinary Confere ...
  • Our next speaker of the week is Dr. Lauren A. Trepanier who is a Professor and Director of Clinical Research in University of Wisconsin-Madison. Dr. Trepanier obtained her DVM from Cornell University ...
  • (London, June 19th, 2017): The Sunday Times has ranked CloserStill Media Group in the top 100 fastest growing exporting companies in its annual International Track 200.  The eighth annual Sunday Times ...
  • Our today's interviewee is Elizabeth Green, CEO of Brief Media, New York Vet's partner.  What is the biggest ambition of New York Vet 2017? Our goal for New York Vet was to bring high-quality CE to ve ...
  • Our next speaker of the week is Dr. Douglas Mader who lives in the Conch Republic where he works at the Marathon Veterinary Hospital. He is also the consulting veterinarian for the Marathon Sea Turtle ...
  • Our first speaker of the week is Dr. Karen M. Tobias who is a board-certified surgeon at University of Tennessee Veterinary Medical Center. She is the author and editor of over 100 articles and 3 text ...
  • We wanted to help you get to know the people behind New York Vet in a series of interviews with the core team producing this new innovative event. The first in the series is Stephen Knowles, Event Dir ...
  • Six-year-old Cooper is feeling playful again after dealing with one of the most common orthopedic injuries in dogs a tear in the cranial cruciate ligament (CCL). But for Cooper, it wasn't just one kne ...
  • CAPC Issues First Mosquito Control Guidelines: Recommend Topical Repellents to Repel, Kill the Vector Council Cites Research in Minimizing Danger to Dogs from Heartworm Disease

    03 May 2017 Contacts: Lea-Ann Germinder, APR, Fellow PRSA Lgerminder@germinder.com 212-367-2170 or 917-334-8682 Caitlyn O'Hare Caitlyn.ohare@germinder.com Germinder & Associates, Inc.

    Lenexa, Kan. - May 3, 2017 As inquiries about mosquito-borne diseases in dogs increase and the veterinary profession is introduced to compelling new research on fighting heartworm in dogs, Ceva Animal Health congratulates the Companion Animal Parasite Council (CAPC) on the decision to add its first-ever set of guidelines on mosquito control. Issued in mid-April, the new guidelines focus on the treatment, control and prevention of a host of serious problems related to mosquitoes. The importance of controlling the vector the mosquito is the highlight of the guidelines, supported by a double defense protocol to #FightHeartworm disease in dogs. 

  • Study: Multi Radiance Medical is better than Class IV lasers for enhancing athletic performance, and accelerating recovery

    01 May 2017 Thiago De Marchi, MSc, PT*; Vinicius Mazzochi Schmitt † ; Carla Dan ? u bia da Silva Fabro*; Larissa Lopes da Silva*; Juliane Sene*; Olga Tairova, PhD † ; Mirian Salvador, PhD*

    Multi Radiance Medical's MR4 super pulsed laser better enhances athletic performance and recovery compared to Class IV lasers, according to a recent study published in the peer-reviewed Journal of Athletic Training.

    Dr. Thiago De Marchi, et al. from the University of Caxias do Sul's Sports Medicine Institute compared the Multi Radiance Medical super pulsed laser to two other commercially available lasers from Thor Photomedicine and LiteCure in a double-blinded, randomized, placebo-controlled study.

  • Dr. Trumpatori, Chief of Surgery at the Veterinary Specialty Hospital of the Carolinas, was waiting for the right clinical conditions to use JumpStart antimicrobial wound dressing which generates micr ...
  • CloserStill's first launch into North America: New York Vet, looks set to rewrite the rulebook for launch expectations! CloserStill Media are delighted to announce that the company's first launch into ...
  • New PortionPro Rx Receives Extraordinary Response at NAVC Introduction


  • Shedding Light sat down with Asha Radicic, DVM, recently to discuss her new Cyclops XLT-125 LED Surgical Headlight. All kinds of surgeons—from cardio-thoracic and cosmetic surgeons to dentists and oral and maxillofacial surgeons and more—use Enova headlights. Dr. Radicic is a veterinary surgeon who began mission work with World Vets this year and first used her new headlight in Mysore, India.

  • VetSource will fulfill prescription orders for new PortionPro Rx food access control medical device.


  • Brief Media, leading publisher of veterinary reference brands Clinicians Brief, Veterinary Team Brief, and Plumb's Veterinary Drugs - and CloserStill Media, organisers of Europe's biggest Vet event Lo ...
  • The only sensor on the market that can never over expose an image, with a 5 year manufacturer warranty and software included. 

  • Pet parents have a dizzying array of choices when it comes to purchasing food for their pets. In addition to kibble and canned food that, for decades, have lined our grocers’ and pet store shelves, consumers are being introduced to other varieties including vegan, organic, raw, and, most recently, human-grade options.


    Here’s a brief historical timeline of the pet food business:


    • James Spratt introduces the world to commercial pet food in 1860 in the form of a biscuit.  Made from vegetables, beef blood, beetroot and a mix of grains, they were expensive, so they were marketed to those with show dogs. The food became more widely available in the 1895.


    • Around 1890, production of this dry food begins in the U.S.


    • In 1918, canned horsemeat is introduced in the U.S. under the Ken-L Ration brand as a means of disposing of horse carcasses.


    • In the1930’s, the Gaines Food Company introduces dry meat-meal dog food.


    • During World War II, metal becomes rationed thus eliminating wet, canned food production.  Industry shifts to dry foods.  (By the end of the war in 1946, dry food represents 85% of the market)


    • In the ‘50s and ‘60s, many conglomerates add pet food lines to their "human lines" of products. General Foods, Quaker Oats, Campbell's Soups, Mars, Lipton, Post, Carnation and Nabisco see pet food as a profitable way to market its discarded byproducts.


    • In the ‘60s, the first commercial pet foods are created to meet the “nutritional needs of dogs.”  


    • In the ‘80s, the U.S. National Academy of Sciences’ National Research Council publishes a paper outlining the nutritional needs of cats and dogs.


    • 1988, Barbara Lynn Peden pioneers vegetarian diet for pets.


    • In 2000’s, a growing number of pet parents embrace ancient practice of feeding raw food to pets.



    • In the 2nd decade of the 2000’s, grain-free food becomes a trend but a 2018 study links grain-free food to severe heart disease in dogs.


    • In 2010, JustFoodForDogs invents first whole food product made of only USDA-grade ingredients fit for human consumption but nutritionally balanced for dogs (In 2018, JustFoodForDogs forms historic partnership with mega-retailer Petco to build 400 “stores within stores” – many featuring exhibition kitchens.)


    About JustFoodForDogs:

    In addition to its stores throughout Southern California, many of which feature exhibition kitchens, JFFD operates boutiques within dozens of Pet Food Express locations in Northern California.  Its deal with Petco will ultimately expand JFFD’s footprint nationwide.  To make the small-batch, human-grade food accessible to all, the company offers its recipes on its website so DIY’ers can prepare meals from scratch at home. The company also offers treats, supplements, veterinary support diets, custom formulations and a cat recipe. The foods are available online and can be shipped nationwide. To learn more about JustFoodForDogs, visit www.justfoodfordogs.com.


  • VEENAmerica

    Bob Simpson
    Veenamerica Inc is proud to announce a veterinarian to veterinarian equipment exchange network called VEEN (Veterinary Equipment Exchange Network) Veterinarians anywhere in North America can find othe ...


    (JustFoodForDogs’ Exhibition Kitchens Will Allow Pet Parents To See Food Made Firsthand)


                    In a first-ever move, San Diego-headquartered Petco, a leading specialty retailer of pet products and services with more than 1,500 Petco and Unleashed by Petco locations in North America, has tapped Irvine, California JustFoodForDogs to open hundreds of "stores within stores” with many of them featuring exhibition kitchens so customers can see how the food is made.  Petco CEO Ron Coughlin says that JustFoodForDogs has distinguished itself as a game-changer in the industry by encouraging pet parents to embrace, small batch, human-grade food that is “fit for human consumption but nutritionally balanced for pets.” JustFoodForDogs’ product, which uses only USDA-grade ingredients, is formulated by a team of veterinarians, many of whom hold rare subspecialty degrees (e.g., nutrition, toxicology, dermatology, etc.).  They were tasked with creating a brand of food designed to keep pets living longer and healthier lives.  It is made fresh daily before its customers at JustFoodForDogs exhibition kitchens throughout Los Angeles, Orange and San Diego counties.

    The partnership with Petco is a first of its kind as no pet retailer has ever built exhibition kitchens in its locations. While some Petco stores will feature these kitchens, others will house smaller pantries and runs that will be supplied with fresh product daily beginning in New York City and Southern California.

    Established in 2010, JustFoodForDogs emerged as a “disrupter” in the industry when it debuted its high-quality brand of product. Serial entrepreneur Shawn Buckley founded the company with the idea of developing an alternative to commercial brand dog food commonly found at retail stores.  He enlisted a team of veterinarians who created the product then opened locations throughout Southern California.  Some of the original team work full-time at JustFoodForDogs and are actively involved in the formulation of the food as well as studying its effects on dogs.  They are also involved with conducting scientific research to support those studies.

    “We are delighted to partner with Petco, the most prominent retailer of pet products and services in the world,” said Buckley, who added, in another first, JustFoodForDogs’ own nutrition consultants will staff the Petco stores.

    “As the inventor of the most radical change in pet food in decades, JustFoodForDogs is on the vanguard of a new trend that is rapidly changing the industry,” said Petco executive vice president and chief merchandising officer Rebecca Frechette.  “We researched other potential partners in the genre and decided to go with JustFoodForDogs as the company’s unwavering commitment to quality and love of pets mirror Petco’s core beliefs.  Also, they have invested considerable resources in research and maintain a staff of vets who work tirelessly to improve the product.”  

    Added JustFoodForDogs CEO Carey Tischler,  “What distinguishes Petco from other retailers is that they share the same vision and commitment that our company values which is to change the standard in the way we feed our pets by offering the absolute best food available.”

    Veterinarian Oscar Chavez, JustFoodForDogs chief medical officer and a professor of canine clinical nutrition, said, "A growing number of people regard their four-legged pets as family members and, thus, are taking better care of them than ever. I think we are witnessing a paradigm shift in the pet food business and the partnership between Petco and JustFoodForDogs is representative of that."

    Last year, L Catterton, the largest and most global consumer-focused private equity firm in the world, made a significant growth investment in JustFoodForDogs to accelerate growth and expansion. This laid the groundwork for the company teaming up with Oakland, California based Pet Food Express (PFE) to build pantries and runs at several of its stores. Sales have been so brisk since the partnership started a year ago that PFE has green-lighted additional pantries and runs in its Northern California stores. JustFoodForDogs will open its first Northern California exhibition kitchen so locals can see how the food is make and to supply fresh product to PFE locations in mid-November.

    The pet food industry continues to evolve and the deal between Petco and JustFoodForDogs comes on the heels of some major acquisitions.  General Mills purchased Blue Buffalo for $8 billion and J.M. Smucker Co. agreed to buy Ainsworth Pet Nutrition from L Catterton for $1.9 billion.  Both companies believe that pet food sales can help reinvigorate a sluggish consumer-product industry.

    Frechette added, “We are betting that continually reinventing the category will drive the next wave of growth in the industry."

    "As more and more pet parents are steering away from kibble and embracing real food (made from USDA-grade ingredients), such strategic moves like those made by General Mills and Smuckers may prove obsolete," said Buckley.  "Just as the once-powerful Blockbuster Video gave way to Netflix, I believe we'll soon see a paradigm shift in how we feed our beloved pets."  


    About Petco and the Petco Foundation:

    With more than 50 years of service to pet parents, Petco is a leading pet specialty retailer that obsesses about delivering health and happy experiences for pets and the people who love them. We do this by providing the products, services, advice and experiences that keep pets physically fit, mentally alert, socially engaged and emotionally happy. Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,500 Petco and Unleashed by Petco locations across the U.S., Mexico and Puerto Rico; prescription services and pet supplies from the leading veterinary-operated pet product supplier, Drs. Foster & Smith; digitally-delivered pet health advice through PetCoach; and petco.com. The Petco Foundation, an independent nonprofit organization, has invested more than $200 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, help find homes for more than 400,000 animals every year.


    About JustFoodForDogs:

    In addition to its stores throughout Southern California, many of which feature exhibition kitchens, JFFD operates boutiques within dozens of Pet Food Express locations in Northern California.  Its deal with Petco will ultimately expand JFFD’s footprint nationwide.  To make the small-batch, human-grade food accessible to all, the company offers its recipes on its website so DIY’ers can prepare meals from scratch at home. The company also offers treats, supplements, veterinary support diets, custom formulations and a cat recipe. The foods are available online and can be shipped nationwide. To learn more about JustFoodForDogs, visit www.justfoodfordogs.com.


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