For over 25 years David Hall has lead performance marketing strategies across a dozen industries with veterinary as a primary focus for the past 11 years. He was named a “Top 100 Marketing and Advertising Influencer” by MARsum, invited to join the Forbes Agency Council, has been Director of SEO for four award winning marketing and advertising agencies, founded theSEOeffect.com, and Co-Founded GeniusVets. As the author of eight books on Search Engine Optimization, and now with a focus on optimizing for AI, David continues to help businesses create and execute strategies focused on business results.