General Manager & Senior Vice President, Insights & Marketing, Diggo/Trone Research
For 20+ years Kimberly Ness has been at the nexus of animal health companies, veterinarians and consumers. As a marketing strategist and consultant, her client roster has included the top 10 animal health companies with category experience in therapeutics, preventives, nutrition, diagnostics and pet insurance. She’s an advocate for bringing the unbiased voice of pet owners to practices, leading the development of insight rich reports, delivered to clinics through Diggo. Kimberly has co-authored marketing research papers, is a contributing author, speaker and founding team member of the first syndicated research created specifically for clinics about what pet owners really think.