Richard is an RCVS Advanced Practitioner in Small Animal Practice, and graduated from Liverpool University in 2009. An advocate for independent veterinary practice, he founded Sanderson Vet in 2016. This started as a mobile vet and has developed into a 24 hour first opinion clinic. Already accepting a wide range of referrals, he formalised their referral services and opened Peninsula Vet Referrals, who focus on offering ‘Affordable Experience and Accessible Expertise’, aiming to make referrals more affordable and easier to access.

Dr Chapman practices veterinary internal medicine at a large multi-specialty hospital in the Philadelphia area. He is interested in all aspects of internal medicine – especially endocrine and hematologic disease. In addition to his clinical duties, he is on the examination committee of the ECVIM, director of the residency program at VSEC and has published extensively on various internal medicine topics.

Empowering veterinarians to take advantage of the most effective marketing strategies in use today. David was named a "Top 100 Marketing and Advertising Influencer" by MARsum, invited by Forbes to join their prestigious Agency Council, has been Director of SEO for four award-winning marketing and advertising agencies, founded theSEOeffect.com, and Co-Founded GeniusVets. David is known for delivering incredible results for clients ranging from local and regional businesses to global Fortune brands. As the author of eight books on Search Engine Optimization, David has helped many businesses create and execute strategies that have propelled them to the next level. Experience: SEO Inc., Senior SEO Consultant - 2008-2012 theSEOeffect, Founder - 2012-Present GeniusVets, Co-Founder, CMO/CPO - 2015-Present David has spoken for numerous groups, including: Viticus Group (WVC), Merck, Royal Canin, Elanco, Closer Still Media - Vet Show, dvm360 - Fetch, TVC (The Veterinary Cooperative), VMG (Veterinary Study Groups, Inc.), PSIvet

Aaron Massecar is Vice President of Partnerships at CoVet, based in Fort Collins, Colorado. He leads strategic collaborations to integrate AI-powered scribing and communication tools into veterinary education and practice. With a PhD in Philosophy from the University of Guelph and an Executive MBA, he combines academic rigor with business acumen to drive innovation in the animal health sector. Previously, he served as Executive Director of the Veterinary Innovation Council, championing evidence-based approaches and AI adoption across the industry. He holds a board position with the Society for the Prevention of Cruelty to Animals International (SPCAI) and with MentorVet, advising on strategic initiatives. Passionate about bridging technology and veterinary care, he excels at forging partnerships that deliver scalable solutions. Outside work, Aaron pursues endurance cycling and continuous learning, embodying resilience and growth while connecting diverse stakeholders to advance the future of veterinary medicine.

Charlotte Weir is passionate about helping veterinary businesses grow in a way that’s smart, sustainable, and meaningful. With more than a decade of experience in roles like Advisor, VP, and Founder, she’s built her career on creating thoughtful business plans and growth strategies that work in the real world. At Petwell Partners, Charlotte led operations and integrations, growing a modest setup into a family of 52 practices known for quality veterinary care. This journey was capped by a rewarding acquisition by National Veterinary Associates, marking a milestone for everyone involved. Then, at Roo, Charlotte took a different approach, proving that there’s no one-size-fits-all strategy for business development. Starting as a Texas-based venture, Roo expanded nationwide, making it possible for each market to feel local yet connected to a larger purpose. Charlotte is also a hands-on founder and co-owner of 2525 Sunset Veterinarians, where she’s dedicated to making every visit a positive experience for pets and their people. With a background in veterinary medicine, business development, and management consulting, Charlotte is here to connect with like-minded folks interested in moving the veterinary industry forward together.