Dr. Jenifer Sheehy earned her BS degree in Biochemistry and Molecular Biology with honors from Colorado State University. She received her DVM from Colorado State in 2003 and completed a rotating medicine and surgery internship at The Ohio State University. Following a Fellowship in Surgery at Gulf Coast Veterinary Specialists in Houston Texas, Dr. Sheehy practiced emergency medicine as the Chief Medical Officer for Sugarland Veterinary Specialist’s Emergency Service. Dr. Sheehy joined the pharmaceutical industry in 2013 as a Field Scientific Liaison, and recently joined the Zoetis headquarters team as the Medical Lead for Canine Parasiticides. Dr. Sheehy has a special interest in clinical pharmacology. Jenifer shares her home with 2 young tuxedo kittens and spends her spare time riding motorcycles around the world.

Richard is an RCVS Advanced Practitioner in Small Animal Practice, and graduated from Liverpool University in 2009. An advocate for independent veterinary practice, he founded Sanderson Vet in 2016. This started as a mobile vet and has developed into a 24 hour first opinion clinic. Already accepting a wide range of referrals, he formalised their referral services and opened Peninsula Vet Referrals, who focus on offering ‘Affordable Experience and Accessible Expertise’, aiming to make referrals more affordable and easier to access.

Dr Chapman practices veterinary internal medicine at a large multi-specialty hospital in the Philadelphia area. He is interested in all aspects of internal medicine – especially endocrine and hematologic disease. In addition to his clinical duties, he is on the examination committee of the ECVIM, director of the residency program at VSEC and has published extensively on various internal medicine topics.

Empowering veterinarians to take advantage of the most effective marketing strategies in use today. David was named a "Top 100 Marketing and Advertising Influencer" by MARsum, invited by Forbes to join their prestigious Agency Council, has been Director of SEO for four award-winning marketing and advertising agencies, founded theSEOeffect.com, and Co-Founded GeniusVets. David is known for delivering incredible results for clients ranging from local and regional businesses to global Fortune brands. As the author of eight books on Search Engine Optimization, David has helped many businesses create and execute strategies that have propelled them to the next level. Experience: SEO Inc., Senior SEO Consultant - 2008-2012 theSEOeffect, Founder - 2012-Present GeniusVets, Co-Founder, CMO/CPO - 2015-Present David has spoken for numerous groups, including: Viticus Group (WVC), Merck, Royal Canin, Elanco, Closer Still Media - Vet Show, dvm360 - Fetch, TVC (The Veterinary Cooperative), VMG (Veterinary Study Groups, Inc.), PSIvet

Aaron Massecar is Vice President of Partnerships at CoVet, based in Fort Collins, Colorado. He leads strategic collaborations to integrate AI-powered scribing and communication tools into veterinary education and practice. With a PhD in Philosophy from the University of Guelph and an Executive MBA, he combines academic rigor with business acumen to drive innovation in the animal health sector. Previously, he served as Executive Director of the Veterinary Innovation Council, championing evidence-based approaches and AI adoption across the industry. He holds a board position with the Society for the Prevention of Cruelty to Animals International (SPCAI) and with MentorVet, advising on strategic initiatives. Passionate about bridging technology and veterinary care, he excels at forging partnerships that deliver scalable solutions. Outside work, Aaron pursues endurance cycling and continuous learning, embodying resilience and growth while connecting diverse stakeholders to advance the future of veterinary medicine.